![]() ![]() "We have top CrossFit athletes on national commercials for Reebok. Castro expressed a heightened sense of exposure and buzz leading up to the 2011 Games largely thanks to Reebok's involvement. ![]() It's very individual, but if you stick to it you will see results."Īside from the afore-mentioned financial enhancements, Mr. The reason this program is so much more effective than others is its intensity, but intensity is not comfortable. The only thing someone must have is the willingness and desire to work hard and to push themselves. "Meaning the movements can be modified to anyone's abilities and to overcome limitations. "The beauty of the programming is that it is universally scalable", said Ms. When you watch these athletes compete, it fires up spectators and makes them consider alternate forms of training in their own personal fitness regimens. It's my sense that the reason Reebok embraced the sport is because it's athletes embody 2 characteristics that have considerable marketing panache and resonance. Oh, and you look better too."ĭiscipline and Intensity are Staples of the CrossFit Athlete and Attractive Brand Characteristics for Reebok By avoiding processed foods like pasta, bread, and cereal, you can remain leaner and lighter.faster and stronger. Gall, "The basic idea is that processed food is great for storage, transportation, and shelf life.but not so good for your body. If you could hunt or gather it, you can eat it."Īnd the reasoning behind the diet according to Dr. The focus is on fresh high quality foods, and preferably seasonal foods. "You eat lean meats, vegetables, nuts, seeds, some fruit, little starch and no sugar. Reach for a piece of bread and they'll look at you like you have 3 eyes. Gall.ĭining out with a group of CrossFit athletes, you will most definitely hear the word 'Paleo' at least multiple times. It feels like being an athlete again", said Dr. "I was a college athlete, and after about 15 years off I am finally back to a competitive environment which is keeping me is good shape. Gall comprised half of a foursome from CrossFit Atlanta that placed 8th in the team competition at the 2010 Games. Ken Gall, a professor of mechanical engineering at Georgia Tech. The same could be said for one of her training partner at CrossFit Atlanta, Dr. But in her post-college athletic training, she found traditional training methods both boring and uninspiring. Polaski.Ī former Division I soccer player at the University of Cincinnati, she certainly was no stranger to athleticism. They've all continued to improve over my first 2 years using CrossFit", said Ms. Whether in my body composition, my work capacity, or my strength. "CrossFit is also the only program that has and continues to provide tangible results for me. ![]() Polaski, Vice President with Renaissance Property Group, recently took 1st place in the Southeast Regionals and will be representing her CrossFit Atlanta affiliate in the women's individual competition during the 2011 Games. "Aside from putting me in the best shape of my life, it's the first fitness program I've been able to stick to over the long term without burning out", said Leah Polaski. What continues to amaze me beyond the short-term financial transformation of CrossFit is how the sport/activity encourages and promotes personal transformation. The feedback I've received from several CrossFit athletes is that Reebok has embraced their feedback on product design, which strategically will only build a stronger brand with the CrossFit demographic going forward and ultimately help the company produce the best-quality possible in both footwear and athletic wear for the elite athlete.įinancial Transformation Consistent with Personal Transformations Reebok has obviously bought in without muscling in. WOD stands for 'Workout of the Day', and it's these daily workouts that craft and sculpt some of the fittest athletes in the world. Mayan is the co-founder of, a "WOD" tracking site for CrossFit affiliates. "Reebok is really going full-bore, having opened up a CrossFit gym at Reebok HQ and hiring two elite CrossFit athletes as coaches for their staff", according to Kareem Mayan. And Reebok has gone so far as to embrace and incorporate the CrossFit training regime into their corporate philosophy as well as their day-to-day operations. ![]()
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